Getting started with Zano was not difficult as I had had experience working with previous crypto. The learning curve began when I first bought some BTC. Getting my head around the blockchain and crypto was a massive challenge for someone who is not technically minded. It required a complete mind shift as I only picked up my first computer in my late 30s. Most people my age look at me with a blank face when I talk about crypto. Even my kids took some convincing to open wallets and still prefer surveillance payment methods e.d. Revolut - due to its convenience and ease of use.
This is the challenge we need to overcome to get more people onboarded - Convenience & ignorance. Most people want it on a plate. At the same time it is necessary to treat everyone as a complete newbie and design with this in mind. Don't assume they know anything - or are at least too lazy to bother to put much effort into learning.
That said, a large part of the attraction of Zano is its ease of use compared to other crypto. The design and functionality of the wallets is excellent and the whole concept of a private ecosystem is very exciting with huge potential. Also there are lots of help pages and a loyal community to seek advice.
Finally it is necessary for people to understand the genuine need for private by default crypto during these times of relentless surveillance. Zano is still greatly underrated in my book but I feel it's only a matter of time.